A thriving business requires support and collaboration. For growth, for encouragement, for accountability, it "takes a village" to ensure success. And because we know "success leaves clues" (Gary Keller, The Millionaire Real Estate Agent), we actively collaborate with professionals outside the real estate industry to share information that substantially broadens the scope of your business.
As such, we are excited and honored to introduce Laura Knapp, Vice President of Digital Content and Influencer Marketing of Social Realty, as this year's guest marketing expert! With more than 10 years of experience, Laura shares her passion, knowledge, and expertise of digital marketing by teaching agents how to improve brand awareness, generate leads and encourage online sales.
I recently sat down with Laura and she shared more information about what fuels her passion for her business:
• How did you get started in your profession?
My entry into digital marketing really happened before it was ever called "digital marketing". My first job after college was at a global PR and marketing firm that was one of the pioneers in conducting outreach to online publishers (a.k.a. bloggers). This is now common practice for all PR professionals but my experience working with bloggers really paved the way for me to actively use and leverage social platforms both personally and professionally.
• What accomplishment do you feel most proud of?
One of my greatest accomplishments during the course of my career is having the opportunity of working with relatively small and emerging brands and helping them understand the importance and power of digital and social marketing. As well as being able to turn somewhat skeptical executives to full on believers in the value of digital marketing for their businesses.
• What was the most rewarding project that you worked on and why?
Launching the first-ever livestream fashion show exclusively through Facebook during New York Fashion Week for global brand, Tommy Hilfiger in 2010 - well before livestreaming is what it is today. During the livestream we engaged with viewers around the world and hosted a live Q&A with the designer backstage with an engaged audience.
• What piece of advice would you offer to our attendees?
Take it one step at a time and keep testing. While your actions in the online world are immediate, it takes time to see actual results - or return on your efforts. Don't be afraid to post, it's better to try and keep trying until you get it right. In today's fast-moving digital world, it's better to be a part of it now versus having to play catch up later.
If you want to learn and develop strategies designed to amp up your digital marketing strategies and online presence, there is no one better person to learn from than Laura Knapp! Don't miss this special opportunity; register now for 2016 Business Planning Workshop!