Aim, Fire, Adjust!

I take a direct, no nonsense approach with my clients by offering support, guidance, and accountability to all their goals.

The Velvet Hammer

The Velvet Hammer

With 29 years of real estate experience, Susan Rose provides both personal and group coaching services to agents at all levels.

Affectionately known by my clients as “The Velvet Hammer,” Susan brings a high sense of urgency and accountability with a no nonsense, yet sensitive and caring approach. She has a tendency to challenge one’s status quo by using the art of questioning. She pokes, prods, and provokes to reduce barriers to performance by exploring and challenging limiting beliefs.

The results?  Her clients earn more money, feel secure, experience freedom and confidence, and finally, create more abundance for our community and world.

Susan’s story:

"My passion for helping agents through coaching and consulting developed from my frustration from 20+ years as a licensed Realtor in Los Angeles, California. Ultimately, I successfully completed several hundred transactions ranging from condominiums to architecturally significant estates, but trust me … I was not an overnight success!

I consistently rode the real estate roller coaster…you may know the scenario: my deal closed, I paid the bills, where’s the next one? I would be down to no deals, but unfortunately the bills kept coming. These periods of no cash flow caused a lot of stress and anxiety! So I buckled down and borrowed on my only credit card to hire coaches who worked with me, helped me change my mindset, develop new and better habits, and sharpen my sales skills. I condensed what I learned from personal experience to provide structured plans and systems for my clients to set them up for success from the start.  

What are some of your greatest accomplishments?  Mine include surviving adverse economic conditions with my partner and husband, caring for my elderly mother, raising two amazing stepchildren, training a wild, headstrong puppy, and now, doting on our two grandkids!

I am passionately devoted to my clients. I look forward to traveling with you on your personal journey to success.



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